“Believe
in yourself” is the key mantra Lavanya Khemka lives by. It is this belief and
confidence in her capabilities that has helped her achieve success in a male
dominated business.
Lavanya
is at the helm of Eagle Business Group of Companies – a company that
manufactures construction materials. However, what makes Lavanya a great
example for other Women from Family Business is being able to carve a niche in this
industry that too in a timespan of only 3 years.
Having
done her graduation in Psychology, she started her career with an internship of
6 months at Ernst & Young. During her college days she saw her father
handling the business single headedly. He was a self-made man who had worked
hard to make Eagle Business Group an established brand. It is her’s father’s
perseverance, hard work and dedication that inspired Lavanya to become part of
her family business. In fact, she believes that her father is her guiding
force, mentor and the prime reason that she has been able to take her business
to greater heights. She attributes her success to the confidence and support
she has received from her family. Her parents - Mr Sushil Khemka and Mrs Chanda
Khemka and her elder sister Khushboo Bansal have been a major influence and a
driving force in this special journey of hers. They were the ones to support
her and push her to achieve excellence in tough times.
A very
interesting event that Lavanya shared was that how she ended up taking a 1 year
GFMB course from S.P. Jain. Lavanya was a good student and was considering
pursuing Management. She had made it through to IIM Indore for a regular MBA
course. Her father suggested to her that since she wanted to be a part of her
family business it would be better that she would consider a course that would
help her lead their business. That is where she came across 1 year GFMB course
at S.P.Jain. This proved to be an eye opener for her. It allowed her to become
more aware about the financial aspects of her business. She also met
like-minded people from similar family business background. Also, she applied
all the concepts she learned during her course to her business and take it
forward.
With a
guiding hand from her father and practical knowledge she gained during GFMB,
Lavanya introduced new age marketing methods into this traditional business. This
was one of the most challenging phases of her journey as their business didn’t
have any digital presence. Lavanya, took up this challenge and started with a small
step of creating a website. Then she employed digital marketing tools to ensure
that their business dominated the search results online. Lavanya successfully
implemented the digital strategy for her business. Currently most of the
clients are being acquired through the enquiries they receive through their
website. In fact, Lavanya’s first major client L&T had reached out to them
through their website and also because they were among the top results when
they were searching for companies in their industry. L&T coming on board
was a key moment in her entrepreneurial journey which gave her lot of
confidence that she could take her business to the next level. She has also
taken steps to ensure her employees are happy by introducing benefits like
insurance for them. She has never hesitated to ask questions, gain more
knowledge and learn about the nuances about the business. She is a firm
believer in doing things without any delays and taking ownership of results
without any excuses. From trying to find her feet in business to being the go
to person for client interactions and negotiations, Lavanya’s personal and
professional transformation has been path breaking.
Lavanya,
it has been a privilege to connect with you and know about your success story.
I am sure it will inspire other women entrepreneurs out
there to follow their dreams and shatter any preconceived notions that society
has. Also a huge shout-out to her family especially her father for supporting
her in this beautiful journey of hers.
More
power to you Lavanya. Best wishes for all your future endeavours. Keep rocking.
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