‘If you think big , you will make it big’-The Journey of Rahul Sanghavi
Here is some food for thought for everyone – ‘If you think big , you will make it big’
Rahul Sanghvi, the lead of Sanghvi Foods smilingly narrated that his father started it with a small plant of capacity 60 tonnes per day which has now swollen to a capacity of 2300 tonnes per day.
Sanghvi foods Pvt. Ltd. was established in 1990 by Mr. Dinesh Sanghvi and is currently recognised as one of the leaders in wheat flour milling in India. Sanghvi Group owes to its credit India's highest wheat grinding capacity. Sanghvi Group started its operations under the brand name Silver Coin. The brand has now extended its product range from wheat range to Rawa, Daliya, Besan, Suji, Maida and so forth. Rahul joined his family business in 2006 after completing his studies in the U.S. Family business had caught his fascination since childhood and he dreamt of taking it to the next level. After graduation, he worked in companies to gain practical knowledge and experience. He found that the working style in US was very different from that of India’s and initially had difficulty in adapting himself to the work culture of Indian companies.
In the beginning, the company focused on wholesale market but gradually shifted their focus from wholesale to retail realizing the huge potential that a retail market entailed. The biggest challenge he faced was the shift over from wholesale to retail. He started Sales and Marketing team with small pockets like Indore, Bhopal, Ujjain and the nearby areas. It was the time when Retail Sector was at its boom and there was no major player in the market. This boosted his confidence to venture further in it. Now the major chunk of the company’s revenue comes from retail market.
Right policies and pricing of the products helped him to cover majority of the market and command an extra price .
He strongly feels that there are humungous opportunities for expansion in this sector as a lot of potential lies untapped. He highly recommends family owned business as he feels that there are better chances to grow in traditional business in comparison to other businesses. His astute advice to everyone ,”Take on the family legacy and make a difference”
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